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Before you go...

Save Time And Fast-Track Your Results by Having Our A-List Comedy Writers Create Social Media Content for You…

...All For A Fraction Of The Price Of Our Regular Agency Services.

Look, here’s the TL;DR:

However, because this requires intensive effort from my team, we can only take on a limited number of BAM: Done-For-You clients at any one time…

…Now, as you’re a new Brands Against Mundanity Monthly Member, I’m holding a BAM: Done-For-You slot open just for you – but only for the next 48 hours.

If you’re interested in exploring if this is a good fit for you, simply book a call on the calendar below.

There’s no obligation to commit if you book a call. And if you need more time to think it over after we’ve spoken, that’s perfectly fine – but to secure your spot, you’ll need to book your call within the next 48 hours, here 👇.

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Wondering if this is for you?

Let me give you some context - it starts with the death of the follower and ends with the future of social media for brands…

Smaller brands and startups used to be able to compete by gradually building a loyal following…

…It didn’t matter if you couldn’t produce “the best” or most engaging content – you just needed to be consistent and authentic enough, and you could monetise your following later.

But the algorithm has changed – and there’s no sign it’ll ever go back.

TikTok kicked off this shift by making its “for you” page the primary feed. Basically, it would show content it thought you’d like rather than content from the accounts you follow.

And as we know – it worked, people couldn’t get enough of it.

So once Elon Musk took over Twitter and rebranded to X – their algorithm followed suit.

This year, Adam Mosseri (Instagram’s CEO) stated that their algorithm now also prioritises posts that generate the most engagement.

And every other social network – Facebook, LinkedIn, etc – have all done the same.

This creates a vicious cycle in which new entertaining and popular content gains increasing visibility – whether the account posting it has built a following already or not – and forces ‘updates’ and more ‘community-first’ posts out of the feed.

So – rightly or wrongly – this means your follower count doesn’t matter much anymore – as your content’s performance hinges on its engagement rate.

It’s why we’re hearing frustrations from long-time creators who spent years building their following about not getting the engagement they used to…

…They’d spent years building a community and had grown accustomed to a predictable level of reach and, therefore, engagement because of their following.

But now, a high follower account doesn’t guarantee you’ll get any more reach than anyone else…

…Your posts get an initial burst of minimal reach – but if that initial reach doesn’t translate into significant engagement – the algorithm will stop showing your content, and someone else’s post will dominate your audience’s feed instead.

Which comes with pros and cons…

The biggest pro is anyone can enter and compete from day one. You can have zero followers and get a viral hit in your first few posts.

The con is – you can’t just build a community with authentic and personal content – everything you post has to be entertaining, as it’s competing with literally everyone else who’s posting that day.

This is why big brands and top creators are growing faster than ever – they have teams dedicated to creating the most entertaining content online…

…And it’s not just the big names; even so-called “individual creators” have teams of up to 10+ people working on scripts, post copy, designs, editing, scheduling, and more.

But smaller brands and creators, who previously thrived by producing consistent content to build a community, are now being pushed out as they can’t afford to hire large content creation teams who can produce polished, highly entertaining posts

Now, don’t get me wrong…

…You, of course, still want to build a real connection with your audience. All I’m saying is that every post now needs to prioritise entertainment to even stand a chance at being seen.

This isn’t the first time I’ve seen this happen.

When I was a TV Producer for the BBC, I witnessed the same shift as entertainment-led programs began to dominate the screen……

With the rise of social media and streaming services, regular TV shows struggled to keep viewers – and this caused a shift to where ‘entertainment value’ became almost mandatory in pretty much every show.

At the time, I adopted this ‘entertainment first’ approach by having comedy writers punch up the scripts for the shows I worked on…

…and there honestly isn’t a genre or a topic that couldn’t be made more magnetic with the addition of some entertainment value – as I proved while working on The One Show, Britain’s most-watched chat show.

But what you might not know is – all TV work is freelance, so while working as a Producer, I also helped various businesses with their social media content.

And when we started incorporating comedy into my corporate clients’ posts, their engagement soared, and business results – like new leads and customers – quickly followed.

So in 2019, I went all in on my ‘entertaining, engaging content via comedy’ strategy and launched White Label Comedy.

Since then, my team of top comedy writers and I, have dramatically increased the engagement rates of social media posts for all kinds of businesses.

From disruptive startups like Turn On The Subtitles, whose founder Henry Warren, was thrilled with the boost in engagement – or as he put it…

“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…

…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER”

…to big brands like Fray Bentos, a 9-figure consumer goods brand in the UK, where we took their social media from zero to 2.4 million impressions in just 90 days.

But our top-tier agency services can be expensive – running upwards of $15,000 per month.

However, through Brands Against Mundanity: Done-For-You, we’ve finally made it affordable for practically every brand to have wildly entertaining content crafted for them by our top comedy writers.

You see, our head comedy writer crafts the viral joke formulas inside of BAM – the membership you’ve just signed up for.

Having those templates shortcuts your own joke writing process, but conveniently it also shortcuts ours.

So when you upgrade to BAM: Done-For-You, our writers can use the formulas to craft jokes for you in a fraction of the time – and that means we can also charge you a fraction of the price.

Meaning, you get all the entertaining social content you need to captivate an audience of potential customers, done-for-you at an incredibly low price.

But to be clear, we’re using the formulas as a starting point – each post is uniquely tailored to your brand, ensuring that they will resonate with – and get engagement from – your ideal customers.

Plus to maintain our high standards, I personally review every post before it’s sent to you.

​​Let me break down how it all works…

Here’s how Brands Against Mundanity: Done-For-You, could amass an audience of potential customers who are OBSESSED WITH YOU*.

*In a “love your brand and keep clicking on your offers” way, not a “secretly live in your shed and keep sending you hair in the mail” way.

Every month – you’ll have my team complete 16 of our Brands Against Mundanity viral joke formulas to craft comedy-powered social posts for your brand or business.

(That’s one every other day – so you can schedule them around your regular posts, keeping your feed fresh with a regular dose of comedy gold).

All the content they produce for you will be designed not just to entertain your audience – but also to get them talking…

……Sparking discussion…

…Driving shares…

…Leading them to thank you in their Nobel Prize acceptance speeches (possibly)…

…Inspiring them to print custom T-shirts with “I love [your brand]!!” on (probably)…

…And DEFINITELY creating opportunities for genuine interactions with your future customers.

Because you’re not having us create social posts for the sake of it…

…you’ll be having us craft engagement-driving content that turns scrollers into scarily loyal fans who want to hear about your offers.

(And anything else you care to tell them e.g. what you think of their latest tattoo of your face).

How do we create content that clients like Tor love that much? The process looks like this…

Done-For-You Step 1:

You’ll get a completed Relatability Matrix – with your customer’s Relatable Truths mapped out for you.

Which is the key to success when selling online. (It might be overkill if you’re selling at a car boot / yard sale – unless you want to DESTROY your competition…)

Because when your content is powered by Relatable Truths, you aren’t just another brand on social media…

…the guys gasping for likes, only ever one low moment away from Googling “what is an engagement bot and how can I get one”…

…instead, every piece of content you share demonstrates that you understand your customer on a deeper level than anyone else – and that’s how to become one of the most loved brands in your market.

Your competitors can try all they like to mimic it – but the unique blend of wit and resonance will be unparalleled.

We charge up to $2,500 for a Relatability Matrix – and our clients love them, because they can be used over and over again to build out any type of high-performing marketing asset – content, ads, emails, sales pages, applications to participate in TV game shows with enormous cash prizes… you name it.

But as part of this new offer – we’re going to build it for you, for FREE.

Done-For-You Step 2:

Every month……

You’ll have my A-list comedy writers complete 16 of our Brands Against Mundanity viral joke formulas for you – and create the artwork* and write the post copy too.

*We’ll get our pro design team to do the artwork, not the comedy writers. Unless you’re into semi-erotic surrealist stick figures…?

With each post we create, you gain true fans and brand advocates who passionately spread the word about your business by tagging friends in the comments and sharing your content.

And where every other brand claims to be “different” – oh, you care about the planet and human rights, do you? How ORIGINAL – yours will actually be different, and you’ll shine through as the authentic authority in your market.

Not because you don’t care about the planet or human rights (I hope), but because rather than just saying “we’re different”…

…You’ll prove it, by having us create truly entertaining content built around your audience’s Relatable Truths – so every post echoes the sentiments of your most passionate, satisfied and loyal customers.

(And if they happen to be passionate about semi-erotic surrealist stick figures, so be it…)

Done-For-You Step 3:

You’ll get everything sent to you for feedback and approval.

(The need for your approval is, after all, what motivates comedy writers every second of their waking lives…)

Look, we pride ourselves on nailing everything – the jokes, copy, artwork, etc – first time….

…Like Heather who wrote in to say:

“Y’all really knocked it out of the park!

I feel like this month’s content is even better than the first, and it seems like y’all are gaining an even deeper understanding of the struggles faced by the community, the services we provide, and how to make them both relatable to our audience.

Thank y’all so much!”

But – just in case – you’re always backed up by our ‘love your jokes guarantee’…

Meaning, you’ll get any jokes, copy or artwork you don’t like replaced – at no extra charge.

(Honestly, there’s no catch – you don’t even need to feel bad about a comedy writer getting fired! Forget I mentioned Brian, single father of three. He’ll be fine.)

Done-For-You Step 4:

Sit back and relax, O’ Mighty Brand Leader.

You can now watch on gleefully as the likes and shares roll in – with every post driving more engagement…

…and driving more potential customers to click on your profile and follow the links in your bio.

Just like Anthony did…

And as you get more and more viral hits – you could see the influencers and celebrities of your market (yep, there are influencers in every niche – even pies) organically engage and associate with your brand, amplifying your reach further.

Seriously, that’s it.

Just let us do it all for you.

(Well, not all. You’ll have to pick your own celebratory beverage.)

Now… If you’re one of those people who like to get really deep into the nitty gritty…

Firstly, respect. People like you make the trains run on time and do important things like correcting strangers’ grammar on the internet.

And secondly…

Sign up to Brands Against Mundanity: Done-For-You…

…and lock in a price that’s SO generous I should really get you to sign an NDA and promise not to tell any of our big brand clients…

You’ll have our A-list comedy writers complete a new set of 16 Brands Against Mundanity viral joke formulas for your brand every month.

Crafting jokes that grab attention – not just for laughs, but as a strategic tool in your marketing mix to gather up a crowd of potential customers.

 

Here’s what you get:

This is the road map to creating content and marketing assets that pull in customers like clockwork. We’ll use it to craft jokes that have potential customers obsessed with your brand…

…But you can also use it to build ads, emails, sales pages, a job ad for your new full-time wealth manager, and any other type of marketing materials.

We’ll provide you with a hilarious mix of one-liners, memes and graph gags so that…

… every other day…

…including weekends, holidays and even, God-forbid, a normal boring Thursday in the middle of March…

…you have a new piece of must-see content pulling in followers who leave positive comments, share your message, and potentially become loyal customers.

If, for any reason, you don’t love any of the jokes we’ve written for you – we’ll replace them with new ones until you’re happy.

*In terms of value, it’s up there with your most treasured possession, or your fifth-favourite family member.

…you have a new piece of must-see content pulling in followers who leave positive comments, share your message, and potentially become loyal customers.

Plus, we’ll…

❌ Throw in a ‘Comedy Writers Unwrapped’ Advent calendar where behind every window is, well, you can use your imagination…

✅ Do all the design, graphics, images and photoshopping work for you. Ensuring every post is on-brand, scroll-stopping, and grabs the attention of your ideal audience.

And…

…To a compelling reason to binge the rest of your content, click your links, slide into your DMs, or whatever is needed to prepare them to become a customer.

Meaning…

Every joke is written by the same comedy writers who have written jokes for some of the most watched TV shows, and other super-successful comedians and personalities recognised the world over, like…

Mock the Week…
Who Wants To Be A Millionaire…
The One Show…
Graham Norton…
Sue Perkins…
Jon Richardson…
Al Murray…
Dermot O’Leary…
Who Wants To Be A Millionaire…
Big Brother…
Mel and Sue…
Surprise Surprise…
Professor Stephen Hawking…

And this is the same team of designers, copywriters and comedy writers that our big brand agency clients hire at $15,000/month +.

But you can get them working on your brand’s content with Brands Against Mundanity: Done-For-You, for just $750/month.

(Note to self: probably don’t send this email to agency clients…)

Or upgrade to our biannual subscription and pay just $2995* every 6 months (equivalent to just $495 per month)

(Prices do not include VAT, which will be automatically added on for UK customers)

Book in your call today, and lock in our current rates for the lifetime of your subscription.

But remember, I’m only holding your place (and these prices) open for the next 48 hours…

…After that, if you’ve not booked a call, you won’t be able to join until our next enrollment window opens.

Currently, I don’t know when that is (or what the price will be) as general enrolment via our email list only opens when we have spare capacity – and we usually get enough sign-ups from new BAM Monthly members to keep us fully booked.

So, if you want our team of A-list comedy writers to craft content that delivers consistent growth on your social accounts – building an engaged audience of potential customers like clockwork…

…All at a fraction of the price of our other agency services…

…Then, book a call to discuss upgrading to Brands Against Mundanity: Done-For-You on the calendar below, today 👇.

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