And guess what happened the minute these segments started rolling? Our ratings nosedived, as viewers switched over to something more entertaining.
So, faced with these channel-swappingly dull subjects, I needed a way to stop the One Show hemorrhaging viewers. Here’s what I did.
I brought in my favourite comedy writers – to inject a little light-touch humour into each show. And Holy guacamole! Those joke-writing ninjas saved the One Show from ratings suicide! (At least they did on days when I was in the Producer’s chair).
From then on, I made it my mission to transform every hum-drum One Show story into an irresistible, attention-grabbing feature… through the power of comedy.
Now I’m not saying my joke-fuelled stroke of genius was the only reason The One Show became Britain’s most-watched Talk Show. (But I’m also not saying it didn’t).
Fast forward to 2019 – when my tumbleweed socials were getting no engagement or reach – and I started to wonder. If comedy had the power to spice up almost anything on TV…
…then surely I could sprinkle some humour into my business’ posts – and it would immediately send audience engagement through the roof.
Which is when I roped in my old joke-writing buddies to help me. And guess what? The minute we applied our old TV comedy principles to my content – engagement… reach… and sales took off like a rocket!
Here’s why comedy works.