*Even quicker than making a stir fry. Or getting drunk. Or texting your ex “wanna come over for a stir fry?”
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“We wrote a month’s worth of awesome social posts in a couple of hours – just by playing this game. Brilliant!”
Countless coaches… lawyers… accountancy firms… fashion and beauty brands… and even data protection experts* have turned their back on the old way of marketing on social media.
*At least we think they have. True to form, they wouldn’t share the details.
And now they’re harnessing the power of comedy to turbocharge their content – and send engagement and sales soaring. Why?
“Because it’s there!” No, wait… that’s the response to “why do you want to climb Everest?”
It’s because entertaining, engaging content doesn’t just give you more likes… comments… shares… and sales. It also lets you build an insanely loyal audience who can’t wait to hear from you day after day, week after week.
Plus, when you create irresistibly entertaining content – you have the power to turn one-time customers into obsessed megafans, who would trade-in their favourite child pet possessions to get their hands on your goodies. And I’m going to show you how when you read on.
I’m Adam Hunt. I’m a former TV producer turned digital marketer and agency owner. And I have a content marketing secret weapon that lets me and my team transform almost any social media account from an underperforming energy suck…
…into an outrageously profitable sales-spinning machine (no matter what type of products or services they sell!).
*For the last time, Mum! That doesn’t mean ‘‘Lots of Love’. There’s a reason Auntie Sharon didn’t reply when you text “sorry your husband died LOL”…
Take our client, Guild Lab. They sell retirement homes – planned and developed by a team of leading academics. And as you can imagine, their in-house content was educational buuuut…let’s just say it lacked a certain spark….
Sadly for Guild Lab – no matter how hard they tried – they struggled to generate the engagement and excitement they knew would attract a flood of high quality leads and sales. Which is when my agency stepped in to save their socials from death by disengagement.
Can you guess what happened when we injected a little light-hearted humour into Guild Lab’s content?
Let’s have a gander at the two social posts below. They relate to the exact same business…and the exact same topic. Plus, they were posted on the exact same day.
But now for a twist that’d make M. Night Shyamalan jealous. Take a closer look at the post on the right! Notice anything?
It generated 1,100 likes…241 shares…and 37 comments – compared to a measly 9 likes generated by Guild Lab’s old, in-house content.
Just let that sink in for a minute – and think about the impact this kind of engagement could have on your business.
Not surprisingly, Guild Lab was blown away by this unprecedented level of engagement (which we replicated across their account time and time again). And all it took was to STOP relying on worn-out social media strategies like sharing…
*After all, there’s no ‘I’ in ‘lamentable lack of engagement’!
Instead, we took the truth…we made it funny…and we turned that truth into a hyper-engaging (but childishly-easy-to-produce) quote graphic.
And here’s the best part. We spent just a couple of minutes putting this post together. All it took was to follow a cunningly simple joke-writing system that anyone can tap into – to create their own high-performing posts. (I’ll share more on this system in a second).
Just for the record, Guild Lab’s engagement wasn’t a one-off. (I wouldn’t have bothered making this page if it was). We’ve achieved similar, record-breaking results for countless clients who were sick to the back teeth of…
*The worst of the Harry Potter books, in my opinion.
In my years of experience, the minute businesses ditch their tired, old content strategies and start posting easy-to-create jokes…memes…and comedy quotes – their engagement soars! Many even go viral on Twitter…Instagram…or Facebook.
Like the campaign we funnied-up (technical term) for our client, Turn on the Subtitles. Here’s what their Founder, Henry Warren, had to say about adding comedy to his content:
He also said… “There, I said it. Will you let me go now? I miss my family!” …but don’t worry about that.
Now, your visibility goals might not be as aggressive as Turn on the Subtitles – but it goes to show what can happen when you make the shift from run-of-the-mill social posts to comedy-driven content!
But before I jump into the details of how we achieve such stellar results for our clients, let me say this…
Cue violins, as the camera slowly pushes in on my pensive (and perhaps inappropriately seductive) expression…
You see, long before my agency was born, I had a flutter at social media marketing for my previous business*. And let me tell you – my posts were so cringe-worthy even my own mother unfollowed me. I’m talking zero likes…zero comments…and zero sales.
*I can’t tell you what that business was, but let’s just say I’m no longer allowed within 500 feet of an aquarium.
But I refused to be defeated by the Social Media Algo Lords!
I mean, I could see that content marketing was working wonders for other business owners. I just needed to figure out why it wasn’t working for me.
Back in the day, I worked as a TV producer. And one of my jobs was to keep audiences glued to their Goggle-boxes for hours at a time. And while I was lucky enough to work on award-winning shows like…
*That one never made it to air. Surprisingly.
…it wasn’t all glitz and glamour, red carpets and free champagne*.
* Seriously! (Some days I even had to buy my own champagne…)
You wouldn’t believe the deathly dull subject matter I had to work with sometimes. Let me give you an example.
Have you heard of The One Show? Thanks to its captive teatime audience, it’s officially Britain’s most watched TV chat show.
It’s also one of the most challenging shows I ever worked on.
Why? Because we regularly had to cover edge-of-the-seat topics like jam-making…bird-watching… pot holes… stamp collecting… rubbish dumps… and Gary Barlow.
And guess what happened the minute these segments started rolling? Our ratings nosedived, as viewers switched over to something more entertaining.
So, faced with these channel-swappingly dull subjects, I needed a way to stop the One Show hemorrhaging viewers. Here’s what I did.
I brought in my favourite comedy writers – to inject a little light-touch humour into each show. And Holy guacamole! Those joke-writing ninjas saved the One Show from ratings suicide! (At least they did on days when I was in the Producer’s chair).
From then on, I made it my mission to transform every hum-drum One Show story into an irresistible, attention-grabbing feature… through the power of comedy.
Now I’m not saying my joke-fuelled stroke of genius was the only reason The One Show became Britain’s most-watched Talk Show. (But I’m also not saying it didn’t).
Fast forward to 2019 – when my tumbleweed socials were getting no engagement or reach – and I started to wonder. If comedy had the power to spice up almost anything on TV…
…then surely I could sprinkle some humour into my business’ posts – and it would immediately send audience engagement through the roof.
Which is when I roped in my old joke-writing buddies to help me. And guess what? The minute we applied our old TV comedy principles to my content – engagement… reach… and sales took off like a rocket!
Here’s why comedy works.
You’ll be glad to know it’s not just me and a few joke-writing nerds who believe comedy has the power to boost engagement and sales. There have been actual scientific studies* that prove the link between humour and selling power.
*And aren’t you glad they focused on that, instead of something trivial like disease control?
Here’s what the boffins discovered.
Studies show that when you make customers laugh – you instantly become more likable…more persuasive…and more believable. Which are all essential traits when it comes to building relationships and making more sales (both on and offline).
But that’s not all. Research published in the Journal of Non-Verbal Behaviour* found that laughter isn’t just ‘best medicine.’ It also acts like an ultra-sticky social glue, which subconsciously binds us to people and businesses who share our world view.
*Ever read an entire journal written in ‘body language’?? It’s hard going.
Why, I’m glad you asked! Think about it this way. Each time you show up with a joke… a funny quote… or a comedy meme you’re telling your audience:
In other words – when you share a relatable joke, it’s like sending an impossible-to-ignore signal to your perfect prospects. And that signal sticks to those prospects like superglue.
So – without your audience even realising it – your jokes turn them into lifelong buyers (and they couldn’t be happier about it!).
It’s why comedy-driven content has the power to create irrationally loyal customers* – who buy from you again and again.
* Be careful though – take it too far and they’ll be turning up at your house with a banner saying “I love you” made of their own hair.
Now as I mentioned earlier, me and my TV comedy-writing buddies thought we’d struck gold with our brand new approach to content creation. But it wasn’t long before we hit a brick wall.
Because – truth be told – not every joke we shared on social media paid us back with the likes…comments… shares…and sales we were craving. In fact, some of the jokes we shared returned nothing but tumbleweed*.
* Ever tried to repay a business loan with tumbleweed? 9 banks out of 10 are absolutely NOT into it.
Which is when we realised something important about jokes on social media.
Turns out only CERTAIN JOKES have the power to turn cold prospects into raving fans. But which ones?
Well, after wasting months throwing joke spaghetti at the wall – me and my team spotted a pattern in the type of content that generated the most likes…comments…shares and sales.
(We also got evicted from our office, which was beginning to resemble a serial killer’s basement due to all the pasta sauce on the walls.)
Here’s what we noticed.
The posts that triggered an engagement tsunami stemmed from an unspoken truth an audience agreed with like…
And here’s what’s really cool! When you post content like this, you’re not just tickling your prospects’ funny bones. You’re doing way more than that!
That’s because you’re also handing your audience a crowd-pleasing way to express who they really are to their friends…family…peers…and, depending on your ideal customer, the ladies and gentleman of the jury. And so, they can’t resist sharing your content – because it helps them to…
The result?
You get more engagement… more reach… and more customers (without hard-selling, paying for ads or frantically googling “what is a bot farm and how can I get one?”).
And it’s the Share and Declare Effect that me and my digital marketing agency – White Label Comedy – leverage to 10x… 20x… and even 100x our clients’ social media engagement – and send their sales soaring.
The reality is, my agency clients typically fork out thousands of pounds per month for me and my TV comedy writers to craft their content for them. But we wanted to get the magic of our proven content creation system into the hands of as many business owners as possible…regardless of their marketing budget*.
*Yes – even the ones who think “marketing budget” means “giving the unpaid intern a Mars bar and their Twitter password…”
That’s because we know our system has the power to help hundreds (or even thousands) of businesses thrive online. Which is why we took the Share and Declare Effect one step further – and turned it into…
Then we realised we’d had too much coffee and gotten carried away, so we dialled it back and ended up with…
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And why is my internal monologue appearing as a headline? Test. Test. Monkeys. Stilton. Oh gawd, it’s really happening…
Brands Against Mundanity Monthly is an exclusive monthly delivery of 31 hilariously topical, fill-in-the-blanks social media templates – sent straight to your inbox. (Or any inbox you like. To be fair, it’d make a great Mother’s Day gift.)
You can use each set of templates to craft brand-safe jokes that make great standalone posts…
AND perfect engagement magnets that draw attention to your important announcements and brand messages.
They’re precision-crafted by my team of A-List TV Comedy Writers (plus one who’s technically B-List but is REALLY good at going to get coffee) – and include an EXPLOSIVE mix of:
My resident Joke Conjurers (AKA the Wizards of Wit) are ready and waiting to feed your brain with an endless supply of content inspiration – so you can crank out social posts in record time…day after day, week after week.
Leaving you to crack on with all the other businessy-type stuff you need to get done (like hiring, firing, and shouting, “get me the Jensen account before COP!” or whatever).
That’s not all!
That’s because each social media template comes with its own step-by-step instructions, so you can craft dozens of brand-safe jokes in minutes (freeing up more time for you to get distracted on the internet).
PLUS, you’ll see examples of how each joke format works for a real-world brand – showing you exactly how to put your prompts to work!
The best part is, each social post idea is ridiculously versatile.
It means Brands Against Mundanity Monthly will work for you – regardless of your niche. B2B…B2C…BYOB…it really doesn’t matter.
Simply plug in a couple of your specific audience’s relatable truths (super-easy once we’ve shown you how) and, hey presto!
You’ll have a full month’s ready-to-publish, engagement-driving content your audience will love (and your competitors will loaf*!)
*That’s when something upsets you so much, you have to go and make sourdough to calm down.
Keeping your socials stocked with fresh, funny content that entertains, engages and sells – while barely lifting a finger…
Run out of inspiration for your social posts?
Simply whip out your latest delivery of hilariously-funny joke templates…and Bob’s your uncle! (Marley, Dylan, Odenkirk… the choice is yours…)
A month’s worth of content in minutes.
Turn your business page into a profit-pumping “place-to-be” for your customers – when you publish conversation-starting, relationship-building content every day of the week.
(Your competitors don’t need to know how you make it look so easy. Your secret’s safe with us!)
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“The impact was profound. Turns out the content we created went viral. One achieved 37 million impressions on Twitter. It hit the front page of Reddit 3 times in one day…
…Overall it helped our Turn on the Subtitles campaign become the world’s largest literacy campaign…possibly EVER. It impacted some 320 million children worldwide.
We have a lot to thank White Label Comedy for!”
You won’t find these prompts anywhere else.
Each joke format inside your monthly Brands Against Mundanity delivery is only available to our subscribers. It means you’ll never see these prompts anywhere else.
So if you want to get your hands on this never-ending stream of side-splitting content ideas – the only way to get them is by signing up to Brands Against Mundanity Monthly!
Brands Against Mundanity Monthly is as close as you can get to hiring White Label Comedy as your digital marketing agency – without paying thousands of pounds a month for our done-for-you services.*
*(Or scaling White Label Comedy Towers to gain entry through the skylight, abseiling down into the main atrium, using a laser to breach the vault doors, hacking into my account manager’s computer and adding yourself to our client list without paying. You wouldn’t be the first.)
And they’re all yours – when you sign up to Brands Against Mundanity Monthly today.
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Don’t worry, we’ll get you unstuck with our Live ‘Write With’ Us sessions.
(We’re very much the ‘Search and Rescue’ of Comedy Content in that respect.)
Every month we host a live zoom call where you can get hands-on help, support and feedback from myself and my team of top comedy writers.
Just turn up and ask your questions…
…and share your content with us for an in-depth critique where me and my team (and the other members of our ultra-supportive community) will give you personalised feedback to all but guarantee your success.
We’ll workshop your content together – punching up your ideas, copy, and jokes LIVE.
(No, we don’t consider ourselves to be as selfless and heroic as paramedics or firefighters. But you’d be very welcome to.)
“Thank you so much for such a great course / workshop, and especially all your suggestions, ideas and personalized guidance
I learned so much and found it really valuable. Can’t wait to overhaul my socials now”
– Jenny Lisk, The Widowed Parent Podcast
“OMFG that was the best, fastest, most useful marketing feedback I’ve ever had.
Thanks so much Adam, for your time and expert advice. You are spot on with it all”
– Debbie Jenkins, The Asset Path
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Imagine knowing PRECISELY what to say to turn lukewarm leads into red-hot buyers effortlessly.
And imagine never running out of engaging content ideas, no matter how regularly you post on social media.
That’s exactly what you get inside
During this training you’ll discover:
Through this training, you’ll discover all your customers’ Relatable Truths, providing you with an endless stream of different angles you can use with each and every Brands Against Mundanity Monthly post prompt.
We charge our Done For You clients up to $2,495 to create their Relatability Matrix, but…
Speed Read Your Audience will show you how to have your ideal customer create your Relatability Matrix for you – and you’ll get it for FREE when you join Brands Against Mundanity Monthly today.
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Your audience doesn’t like being sold to, but they do love being entertained and inspired by stories that sell – which is why the world’s top-performing brands pepper their socials with a high-converting mix of jokes, stories and knowledge bombs.
It’s also why we’re handing you the key to crafting engagement-driving story posts, using the knowledge you already possess about your dream customers.
That’s precisely what you get inside
During this training you’ll discover:
This is game-changing for creating entertaining, longer-form content on any platform. And ESSENTIAL for anyone building their brand on platforms like LinkedIn, Facebook and Instagram.
Our Done For You clients pay a minimum of $3,000 a month for story-based content like this. Our Selling With Story Masterclass will show you how to create your own for FREE, when you join Brands Against Mundanity Monthly today.
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Every month – for your pleasure and profit – I’ll bring you a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, we’ll tell you why we love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
All that and more inside
Always know what branded content is getting the most engagement, why it’s working so well, and how to use it for your own social content.
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For an introductory price of just $3!
(Then… just $27 a month after we’ve won you over with our engagement-boosting joke magic.)
And to make it even easier for you to say “Yes!” to this one-time offer – I’m giving you my:
100% RISK-FREE!*
Love It Or Your Money Back Guarantee
(*Although if you laugh so hard at your own jokes that you fall out of your chair and give yourself a boo-boo? That’s on you.)
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Join Brands Against Mundanity Monthly today for just $3 – and start sharing all the entertaining and engaging social posts you could ever want – RISK-FREE!*
*Please note: Brands Against Mundanity Monthly will NOT – repeat NOT – protect you in the event of an attack from twelve crocodiles and a startlingly accurate monkey with a spud gun.
All you have to do is hit the button below – and let our TV Comedy Workhorses do the monthly social media head-scratching, so you don’t have to. (To be honest, you wouldn’t want to scratch their heads anyway. They enjoy it too much and it gets weird.)
Subscribe TODAY – and you’ll receive the latest hot-off-the-press issue of Brands Against Mundanity Monthly right away.
Then, take a full 30 days to decide if Brands Against Mundanity has made content creation easier…faster…and more profitable than you ever thought possible.
You must be absolutely delighted with your first issue of Brands Against Mundanity Monthly – or let me know and I’ll rush you a full refund of your $3 investment.
And, no matter what you decide, your first issue of Brands Against Mundanity and all the bonuses are yours to keep forever.
PLUS even after the first 30 days, you can cancel AT ANY TIME WHATSOEVER. And everything you’ve received is yours to keep without further obligation.
Can’t say fairer than that, right?
It’s why now’s the time to click the button below and get your first month of Brands Against Mundanity Monthly for just $3.
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The reality is, you could choose NOT to take me up on this ludicrously cheap offer. (Weird, but true). And you could keep creating content the old way. And by that I mean…
Staring at a blank screen for hours each week – and wondering what to post on social media (or doubting if content marketing is even worth your time and energy)…
Winging it with your content – while praying one of your posts will FINALLY gain momentum, and generate likes… comments… shares… and sales…
Or going days, weeks (or even months) without posting on social media – and hoping your pipeline doesn’t dry up like a rice cake in a sunbed…
…OR you could let my crack-team of A-list comedy writers send you a never-ending stream of engaging content prompts
So you can post n’ go in minutes each month – knowing you’ll enjoy more engagement, more reach and more sales than ever before.
All for just $3 (Then $27 a month once you’ve seen how Brands Against Mundanity can make your engagement and sales explode!)
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